Did you know that for every 35 pounds a man loses, he could gain an extra inch of manhood?

Charles Barkley does, and he wants you to know that too.

As the spokesman for Weight Watchers, Sir Charles found a way to casually yet hilariously spread the word to the masses with one of the most brilliant marketing ploys ever. You can bet if any men out there didn’t want to be on a diet plan before, their wives are hounding them now.

In his Roll Call commercial, Barkley rattles off a list of euphemisms for the word penis… or maybe it’s just names he has for his penis?

I’ve never heard of “Buster McThunderstick” or “The Bald Avenger,” but I do know “Prince Everhard III” will have a lot better dating life after dropping some serious lbs and coming back strong as “Price Everhard VII.” That’s what we call a game changer, people.

There are very few people who could pull this off like Barkley did, and that’s what makes it great.

Imagine Mike Golic standing up there, or Dan Marino. It’d be more parts creepy than funny. And we know for a fact Brett Favre could never pull it off, though he does have a solid before pictures already out.

But, see, we already know stories about Barkley’s penis. For instance, we know it can’t get him out of a DUI but it certainly can get him into one. His manhood isn’t a taboo topic, it actually turned out to be a pretty terrific topic.

Barkley is known for his outspoken nature and stirring up controversy, so this isn’t far off the mark for him and reads as very authentic. All I can say is well done, Weight Watchers ad gurus. You took a risk and it looks like it’s going to pay off.